Designed by Lila Fredrika Blom, the author of "Creativity in Business - A Design Research Project"
Explore the scientific foundations that power creative thinking. Click a theory to learn more.
The Foundation of Divergent Thinking
J.P. Guilford (1950s-1960s) revolutionized how we understand creativity by distinguishing between convergent and divergent thinking. His Structure of Intellect model organizes human intelligence into 180 different abilities based on three dimensions: operations, contents, and products.
Guilford's work demonstrated that creativity isn't a single trait but a complex set of cognitive abilities that can be measured, understood, and developed through practice.
Game 1: Decision Tree directly trains Guilford's divergent thinking abilities through structured problem-solving challenges that require generating multiple solutions and evaluating alternatives.
The Comprehensive Model of Human Cognitive Abilities
The CHC Theory is the most comprehensive and empirically supported model of human cognitive abilities. It integrates Raymond Cattell's fluid-crystallized intelligence theory, John Horn's expansion, and John Carroll's three-stratum theory into a unified framework.
This theory identifies 10 broad abilities that encompass all aspects of human intelligence, providing a detailed map for understanding and developing creative potential.
Game 0: CHC Assessment provides a diagnostic of your cognitive profile, revealing which factors are your creative strengths. The entire training pathway is designed to target and develop complementary CHC abilities.
From Problem to Innovation
R. Keith Sawyer synthesized decades of creativity research to identify the 8 stages that creative individuals and teams move through when generating breakthrough innovations. This framework shows that creativity is not a lightning bolt of inspiration but a structured, iterative process.
Sawyer's research demonstrates that understanding and deliberately practicing each stage significantly increases creative output and innovation quality.
Game 2: Innovation Sprint walks you through all 8 stages using real business challenges, teaching you to recognize and navigate each phase of the creative process systematically.
A Comprehensive Approach to Creative Development
These three frameworks complement each other perfectly:
Guilford gives us the cognitive operations of creativity (what mental processes to use).
CHC Theory provides the cognitive architecture (what abilities power those operations).
Sawyer offers the process framework (how to orchestrate abilities and operations over time).
Together, they create a complete map for understanding, measuring, and developing creative capacity at multiple levels.
Our training system targets specific cognitive abilities (CHC), develops key creative operations (Guilford), and practices the complete innovation cycle (Sawyer). This multi-level approach ensures comprehensive creative development.
Now that you understand the science, it's time to put theory into practice through structured training.